Don Wood aka Video magician's Blog – August 2009 Archive (4)

1.) Video is powerful! The saying, "A picture is worth a thousand words" is not just catchy verbiage. Images convey powerful ideas and emotions that words will never be able to, and leave lasting impressions in the minds of viewers. Research show that people remember 20% of what they hear, 30% of what they see, and 70% of what they hear and see. A combination of carefully crafted audio and images is your most effective communication tool for reaching your audience, whether you represent a… Continue

Why video marketing? To answer that question, video marketing is a great way to connect with people that visit your capture page. Most people are looking for a leader/mentor that will help them achieve success as an Internet marketer. By having videos of you talking about how much value that you can provide, you will instantly connect with people. This will also help them build credibility with you even before you start talking about your products. It is so important to know that people buy… Continue

Many studies over the years corroborate the persuasive effectiveness of video. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information.



Recent case studies indicate that 97% of videos are watched at some point. Because of their high perceived value (roughly $10)… Continue

The viewing window for online video, even for most broadband connections, is pretty small, so you don’t necessarily need a top-of-the-line lens. Try this CNet video camera buying guide to help you price, research and select a camera within your budget.



While you don’t need the best camera, you do need acceptable sound. A microphone for man-on-the-street interviews is very helpful and is a real improvement over the camera’s on-board mic. The following are specifications for a… Continue