How Effective IS Video?

Many studies over the years corroborate the persuasive effectiveness of video. The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information.

Recent case studies indicate that 97% of videos are watched at some point. Because of their high perceived value (roughly $10) videos have staying power - unlike a print piece that will more often than not be trashed upon receipt. Some studies suggest that as many as 94% of video direct-marketing recipients will pass their copy along to another viewer.

An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced.

Team wow