Ellen M. DuBois's Blog – October 2009 Archive (1)

When I was in advertising sales, I often ran into the typical objection, "Nobody reads your publication. Why waste money on an ad nobody's going to see?"



While I understood this was their way of saying- I don't want to spend any money on advertising right now- I also knew my job. Not one who likes a combative approach, I'd usually end up in a conversation about business in general. My client would share how things just weren't like they used to be. The eighties were great, they'd… Continue